We enable entrepreneurship

fram^ Venture Building is an alternative and proven approach to early stage company building and investing. Together with outstanding teams of founders, we are founding and building new companies based on a systematic selection process for business models. Our team empowers our ventures with deep operational and financial support and has over 60 years of track record from global leaders such as McKinsey, Ericsson, BCG, Kinnevik, Lazada, Cevian Capital, Tele2, Bima and much more.

Investment screening

fram^ Investment Committee screens a long list of potential business models to invest in 2-4 times per month. Typically 10-30 business models discussed per meeting and not more than 1 in 100 are selected. fram^ has its sweet spot in consumer, insurance and finance.


fram^ provides ventures and founding team with enough capital to build the company during its first 18-24 months. After that fram^ can both retain ownership as a long term holder or continue as investor alongside new entrants.


fram^ requires all of its ventures to reach significant revenues within the first half year. From there the venture must prove an ability to scale its business and operations to a level of enough substance to get be ready to prove profitability within 24 months.

The fram^ Venture Builder so far

The team behind fram^ has started and built large companies with significant value from scratch. The Chairman or fram^ was CEO & Co-founder for Lazada Vietnam for first three years. Lazada Group was later sold to Ali Baba Group at a valuation of 3.2 bnUSD. The CEO of fram^ has founded and built the insurance company Bima on Sri Lanka to 300 employees and profitability.

The fram^ Venture Builder is still in its early days. However, we have already had the opportunity to start two companies that we took all the way to carving them out and transferring the venture builder’s ownership to the shareholders of fram^. Our first two companies are named Pangara and Intrepid. Read more about them below.

Current Ventures

Carmudi Vietnam

Leading car classifieds site in Vietnam with few hundred thousand listings in total and millions of pageviews per month. Founded by Rocket Internet in 2014 and acquired by Fram^ in 2017.

SmartBuddy Vietnam

SmartBuddy Vietnam is an online retail platform for finance and insurance products enabling consumers to compare, select and purchase the best products on the market. Founded in June 2018 by fram^, within the first 3 months of operation SmartBuddy launched the platform, integrated its first products from Vietnam’s largest non-life insurance company and achieved the first sales both online and offline via its own direct sales force.

NordicCoder Vietnam

A coding school that offers most effective expert-led software engineering bootcamps to IT developers through both online and on-campus classes. Founded in early July 2018 by Fram^ and has already successfully launched its first course with very positive response from the market.

Lasluz Vietnam

Online marketplace to make it easy for parents and their children in "K12" education to find premium private tutors. Investment decision made by fram^ Investment Committee in June 2018. Managing Directors hired in September 2018. The venture is fully operational.

DragonLend Vietnam

DragonLend is an online lending platform that helps SMEs in Vietnam to get access to the finance they need, through fast and fair credit assessments. Founded in January 2019. The venture is fully operational.

WowMelo Vietnam

A "pay later" model for online shoppers to seamlessly delay their payment for up to 14 days within the date of the e-commerce order placement. Investment decision made by fram^ Investment Committee in December 2018 and first merchant agreement was signed in the same month. The team is looking to roll out the full version onto major e-commerce websites in Vietnam in 2019.


An online employee loyalty platform giving businesses the tools they need to keep their workforce happy and healthy by leveraging partnerships with brands and retailers to boost the value of their salary and provide perks and discounts.


The leading online wedding platform in Vietnam with millions of pageviews every month. Acquired by the fram group in 2019 and originally founded by Swiss Ringier.

Exited Ventures

Pangara Vietnam

Premium online marketplace for top ranked South East Asian IT developers (pre-tested by Pangara). Two external rounds of investment raised (in total ca 2 mUSD raised externally). Founded early 2015 by Fram^

Intrepid Vietnam

Ecommerce services and marketplace partner for the leading e-commerce marketplaces in South East Asia. Over 100 B2B clients on the platform after 9 months. Founded in late 2016 by Fram^

“The companies we build in the fram^ venture builder are forged by hard work, perseverance and creativity.”

— Christopher Beselin, Chairman
Intrepid Vietnam

“Building Intrepid from scratch inside and in collaboration with the team at fram^ has been an intense and ultra high-pace experience. Looking back, I’m amazed when I see what Intrepid has become In such short period of time since company foundation.”

Drop us a line to find out how we can grow, build and win together!

Christopher Beselin
Chairman & Co-founder
Skype: christopher.beselin
Max Bergman
CEO & Co-founder
Skype: max_g_bergman